Not sure how to improve company culture? Focus on your employees' needs

Your company culture and how your employees feel when they walk in the door is what determines the degree of your success as a business owner. Do your employees feel stressed? Or happy? Is there something missing in your office or workplace that would make a huge difference? According to Tony Robbins, not all employee perks are considered equal: 

"Companies aren’t only competing for customers and clients, they are competing for the gold-standard players in the labor market as well. The terms company culture, employee well-being and work-life balance populate most job postings today, as employers hope these perks will draw top talent. But not all perks are created equal. In fact, most employers tend to focus on offering surface-level perks – perks that might look flashy and exciting but don’t offer much value to employees – over a long-term plan to create a company culture that supports growth, retention and employee well-being."

When it comes down to it, employees who are happier and striking the work-life balance that they individually need, will be more productive. And - this does not mean adding random XBOX consoles throughout your building, or having a bar, or having a ping pong table. 

​"Many employers mistakenly believe that investing in their company culture and employee well-being means providing a kitchen stocked with snacks and a foosball table. And while these things are nice to have, they are nearly meaningless if you don’t have additional more substantial cultural support measures in place.

What will truly make for a highly engaged and productive team is to invest in their growth and development, inside and outside of the workplace. Tony Robbins says that the number one key to a fulfilled life is that we grow. When you provide opportunities for growth, you show your employees that you care about them beyond the duties of their job."

So if you bring in experts that truly help your employees succeed even outside of the workplace, You may even want to consider paying for workshops or passion projects to help them feel more fulfilled and creative. Of course, you set an example for the entire workforce if you're a manager or business owner since most people will look to you on how to behave. So if you're looking to start imrproving your culture, make sure you start by focusing on your individual employee's needs and not just installing serface level perks. 

View original Tony Robbin's article here.